Ten years ago the term “small satellite” could have as easily been a term of judgment as much as it was a term to describe a then emerging market. Today we can no longer call the small satellite market small. Quite the opposite, today’s small satellites are an industry that is growing exponentially necessitating the need for sound business and financial practices. How much growth can come from small satellites and which segments and markets represent the greatest opportunities. What type/s of capacity and services will work. Importantly, how can small satellite companies stay relevant in increasingly competitive, but profitable markets. Top executives will elaborate on their current investments and development strategies in the present business environment.
Dr. Chris Boshuizen is an Operating Partner at DCVC (Data Collective) leading investment in space (Capella Space, Rocket Lab) and other deep tech companies. Chris was co-founder of Planet Labs, a DCVC company providing unprecedented daily, global mapping of our changing planet from space. As the company’s CTO for 5 years, he took the company from the drawing board to having launched more satellites into space than any other company in history, completely transforming the space industry along the way. Chris was previously a Space Mission Architect at NASA Ames Research Center. After working on a number of traditional spacecraft programs at NASA, Chris co-created Phonesat, a spacecraft built solely out of a regular smartphone. Chris received his Ph.D. in Physics (with honors) and a BSc. in Physics and Mathematics, both from the University of Sydney.Melissa Farrell
Ms. Farrell is the Vice President of Commercial Programs at Stellar Solutions, responsible for developing and managing Stellar commercial sector business. Stellar provides expertise in technical expertise and project management to both New Space and legacy Space customers and stakeholders. Melissa has over 30 years of experience supporting multinational satellite programs in roles ranging from System Engineer to Program management, and currently provides due diligence, strategic assessment, program management, and technical consulting expertise for select projects supporting Space System Service providers and Manufacturers and the investment communities. She spent 5 years in the UK leading the start-up of Stellar’s international operation in the UK. Prior to joining Stellar in 1996, she worked for the inter-governmental organization Intelsat, and Hughes Space and Communications. Melissa holds a BS in Engineering from the California Institute of Technology in Pasadena, as well as a BA in Math and Physics, and an MS in Mechanical Engineering from UC Berkeley.Dr. Ward Hanson
Ward Hanson analyzes the economics and marketing of new technology. Other areas of interest include the role of competition, policy issues involving the evolving role of interactivity, optimal product line pricing, and the emergence of the commercial space industry. As a pioneer in studying the commercialization and impact of the Internet, he has published research articles, a leading text, and created online courses on Internet marketing. He has served as an expert witness in areas of patent validity, e-commerce, Internet advertising, and industry analysis. He has recently published a number of articles on the economics of new space and serves on the editorial board of the New Space journal.
Dr. Hanson has taught at Stanford since 1995, first at the Stanford Graduate School of Business, then at the Department of Economics and the Public Policy program as part of the Stanford Institute for Economic Policy Research (SIEPR). Previous faculty positions include Purdue University and the University of Chicago. He has a Ph.D. in Economics from Stanford University.John Serafini
John is the Chief Executive Officer of HawkEye 360, a developer of space-based radio frequency (RF) mapping and analytics capabilities. He previously served as Senior Vice President of Allied Minds where he led the formation of and the investment into HawkEye 360, along with other Allied Minds companies such as BridgeSat, Federated Wireless, Optio Labs, Percipient Networks, and Whitewood Encryption Systems. John’s investment activities and management expertise center upon the intersection of profit-maximizing private capital and the unique requirements and R&D capabilities of the U.S. government.
A former Airborne Ranger-qualified U.S. Army infantry officer with duty stations at the 82d Airborne Division & UNCSB-JSA of the Korean DMZ, John holds a BS from the United States Military Academy at West Point, and an MBA and MPA from Harvard University.Janice Starzyk
Janice Starzyk is the Vice President of Commercial Space at Bryce Space and Technology. She heads the commercial practice to help government and commercial customers devise strategies and solve long-term problems using market analytics. Her extensive experience and contributions in the space industry include leading the commercial strategy and market intelligence for launch service providers United Launch Alliance and International Launch Services. Prior to this, Janice was a program manager and senior analyst at Futron Corporation working with a broad range of civil, military and commercial customers in the space industry. She has provided community leadership for more than a decade on the board of the Washington Space Business Roundtable. Janice holds a master’s of international relations and economics from Johns Hopkins, an MBA from Tulane and a bachelors of foreign service from Georgetown.